FIND THE OPENING. BUILD THE CAMPAIGN.
Turn a release into a focused growth plan. Research audiences and opportunities, prepare creative and outreach, then review what happened before making the next move.
01 / THE WORKFLOW
HOW IT WORKS.
Define the campaign
Start with the release, objective and audience. Give the outreach work a specific direction.
Review opportunities and pitches
Research relevant opportunities and develop the pitch. Review the recipients and creative before external action.
Track responses and results
Keep the follow-up, responses and reported results with the campaign so the next move has context.
WHAT YOU LEAVE WITH
A defined campaign, researched opportunities, approved-ready materials and a documented record of activity and reported results.
WHAT YOU CAN DO
PLAN. APPROVE. MEASURE.
REACH brings discovery, campaign planning, marketing operations and performance review into one structured workflow. External execution requires the appropriate services, permissions and approvals.
Discovery and outreach
Research relevant audiences, outlets and opportunities. Prepare pitches and review potential recipients before any external contact.
Artist and market intelligence
Use available signals to develop an audience and market hypothesis, while distinguishing research from verified outcomes.
Campaign operations
Define goals, creative, timing and follow-up tasks in one plan. A planned schedule does not automatically publish content.
Creative measurement
Review creative performance where data is available and propose variations for approval before reuse.
Paid promotion readiness
Evaluate budgets, targeting and account readiness. Ads require separate connected-provider permissions and explicit approvals.
Results and relationships
Record responses, campaign activity and available metrics so future decisions have context. Results are not guaranteed or necessarily caused by one action.
Explore the full capability list
Audience and opportunity discovery
Outreach research and pitch preparation
Release and campaign objectives
Creative asset planning and review
Content calendar and scheduling plans
Paid promotion screening and approvals
Smart-link and conversion measurement where enabled
Results, relationships and follow-up records
Campaign reporting and next-step recommendations
02 / BEFORE YOU BEGIN
MEMBERSHIP AND USAGE.
REACH opens with Pro or Label. Connected services, campaign activity and any separate provider costs depend on your account and the work you approve.
Discovery does not contact outlets. A schedule is not proof that content was published. Sending, posting, ads and other external actions require supported integrations, permissions and approvals. Recorded outcomes do not prove causation. Placements, streams and growth are not guaranteed.
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